Wellness - Pune, India
Holistic Health Hijama: a clinic website where every figure can be checked
A Pune cupping clinic's 2022 WordPress site had not kept pace with the clinic. We replaced it with a fast static site in which every figure traces to the owner or the clinic's Google listing, and a build that refuses to ship anything unverified.
100 / 99
Mobile and desktop performance scores on Google PageSpeed Insights, live site
7
Upgrades over the 2022 site, from page title to opening hours (see the audit below)
8
Checks that must pass before any release, including an 81-test suite
8
Treatments shown, matching what the clinic offers
5
Gated build phases accepted before the preview went up
The client and the challenge
Holistic Health Hijama is a single-practitioner cupping (hijama) clinic at NIBM Junction, Kondhwa, Pune, run by Mr. Mohammad Zaki. Patients choose a clinic like this on trust, often after checking the website before they call.
Built in 2022, the old WordPress site had not kept pace with the clinic. Its page title was still WordPress's default tagline, its illness counter read 0, and the banner and footer gave different opening hours. Its call-to-action links needed repair, and review excerpts named practitioners who are not part of the practice today. A review of around ten hijama clinic sites in India found most were template-heavy and thin on trust signals, so a clean, current site was a real way to stand out.
Before and after
Both pages were fetched and compared on 23 Oct 2026. The new site was checked on the live domain.
| Check | Before (old WordPress page) | After (new site) |
|---|---|---|
| Page title | "holistichealthhijama.com – Just another WordPress site" | "Holistic Health Hijama — Cupping Therapy in Kondhwa, Pune" |
| Meta description | None in the page metadata | One sentence naming the clinic, its location and the owner |
| Social preview cards | None | Open Graph and Twitter card tags, with the owner's photo |
| Illness counter | "No. of illness cured: 0" | Owner-confirmed figures |
| Call-to-action links | Missing slashes in the URL ("https:holistichealthhijama.com/contact-us") | WhatsApp links, pre-filled with the treatment name |
| Opening hours | Banner says Sat-Thu to 8 pm; footer says Monday closes 5:30 pm | One source, identical in header, contact section and footer: Sat-Thu 10:30am-8:00pm, Friday closed |
| Review excerpts | Named practitioners who are not part of the practice | Excerpts no longer name them |
Measured on the live site
Google PageSpeed Insights, run on holistichealthhijama.com at 7:51pm on 23 Oct 2026. Mobile uses an emulated Moto G Power on slow 4G. These are lab results, not real-user data, which Google does not yet hold for the site.
| Metric | Mobile | Desktop |
|---|---|---|
| Performance | 100 | 99 |
| Accessibility | 97 | 100 |
| Best practices | 100 | 100 |
| SEO | 100 | 100 |
| First Contentful Paint | 1.0 s | 0.4 s |
| Largest Contentful Paint | 1.1 s | 0.5 s |
| Total Blocking Time | 0 ms | 20 ms |
| Cumulative Layout Shift | 0 | 0.004 |
| Speed Index | 2.6 s | 1.2 s |
Decisions and trade-offs
| Decision | Why | What it cost |
|---|---|---|
| Static site on the client's existing hosting | The plan has no Node runtime, and a static site needs no server to patch or extra monthly fee | No CMS, so text changes go through a rebuild |
| Address and hours follow the Google Business listing | The listing was the verified source and the old site text conflicted with it | The owner is still asked to confirm both |
| Show only real Google reviews | Google's Places API returns at most five reviews per place, and padding the list would mean inventing proof | Fewer reviews on the page than the clinic has |
| WhatsApp-first enquiries | One tap from any page, with no form to break | The contact form waits for the next phase |
| The clinic's own photos only | Photos in Google Maps reviews belong to patients, so rights and consent apply | A photo of sterile equipment is still outstanding |
| Sunnah dates calculated from the Hijri calendar | The dates shift with moon sighting | The page labels them tentative and says to confirm with the clinic |
How accuracy is protected
Health-service sites live on trust, so the build treats accuracy as a requirement. It was AI-assisted and human-reviewed: each phase stopped for review, and an 81-test suite plus seven further checks (a type check, the build and five content verifiers) had to pass before any release. The rules it enforces:
Every figure has a source. Numbers come from the owner or the clinic's Google listing, and nothing is estimated.
A build that guards itself. A verification script fails the build if a retired figure, an outdated closing time or an incorrect listing ID appears.
Precise credentials. ISO 9001:2015 is shown as the owner's personal lead-auditor qualification, not a clinic certification.
An honest offer. The site lists the eight treatments the clinic provides, and religious text appears only where its attribution is confirmed.
Timeline
| Date | Milestone |
|---|---|
| May 2026 | Audit of the old site against around ten hijama clinic sites in India |
| 15 Jul 2026 | Design system and build brief written |
| 27 Jul 2026 | First build reviewed, and the design direction reset around the clinic's logo colours |
| 17 Oct 2026 | Owner approved the redesign with two figures changed, and the preview went live at a hidden address |
| 23 Oct 2026 | New site went live on holistichealthhijama.com, on a Friday when the clinic is closed |
Results and limits
Verified on the live site, 23 Oct 2026. The seven upgrades in the audit are in place on the new site, every figure comes from the owner or the Google listing, and the site runs on hosting the client already pays for.
Not yet measured. Search impressions and WhatsApp enquiry volume, which will be added 30 days after launch using Search Console and WhatsApp click tracking. Speed is now measured (above), but no speed test of the old site exists, so this study makes no speed-improvement claim.
Next phase. A contact form that sends to the clinic through an automation workflow, and a Google rating and review feed that refreshes every 24 hours.